Proel Inmobiliaria
Functional strategies for real solutions
Proel is a real estate consultancy firm with 15 years’ experience. We are experts in designing functional and personalised strategies, through an exhaustive analysis of the project and market trends. Our goal is for clients to obtain the greatest profitability possible.
History
15 years guiding our clients towards success
In the year 2008, in the midst of the financial crisis, José Luis Marcos Muñoz and Jesús Sáenz de Tejada created Proel. With the aim of providing support and tools for an optimal management and marketing of properties.
Thanks to the skill, willpower and effort of our team, Proel turned a problem into a unique opportunity.
From the start, we never stopped learning and improving our business technique, in order to offer our clients a safe and simple experience, which will allow them to be successful in the market.
The Company
We work hard to gain our clients’ trust
Mission
To assess our clients professionally, optimising their resources to generate maximum profitability in real estate processes of investment, management or disinvestment.
Vision
We aim to be a leading company in the industry, and we position ourselves as a professional consultancy firm and marketer, effective and committed in the long term.
Values
Our goal is to provide a service which is committed to our clients. We have highly qualified and professional staff, who strive to remain up to date with the latest trends with the aim of continuously improving our personalised service.
About Us
We adapt to the times
We adapt the industry’s process chain to constant technological evolution. We are alert for new implementation systems which may help us improve the service we offer our clients and our day-to-day work.
Business Units
We personalise the experience and service we offer our clients.
We put great effort and attention into our work, through a methodology based on prior analysis, studying all the relevant information for each project in detail. We are always up to date to offer thorough and safe services in the fields of marketing, capital markets and consultancy.
Comprehensive advice for investment, divestment and real estate guarantees.
We carry out an exhaustive analysis in financial, technical and urban planning terms, which allows us to establish the most appropriate operational strategy for each operation, adapting to the needs and objectives of our clients.
From this point onwards, we establish a tailor-made process aimed at the success of the operation, in coordination with the client.
Experts in consultancy and valuations to maximise the value of your assets.
Proel offers consultancy and valuation services in different areas, such as due diligence, technical assistance in urban planning and management, economic and financial feasibility studies, analysis and valuation of real estate portfolios, and analysis and valuation of unique assets. Its team of experts carries out exhaustive technical, legal and urban planning analyses to minimise risks and optimise the value of assets, providing customised solutions for its clients.
Our Team
Talent and commitment are our personal brand
José Luis Marcos Muñoz 
Founding Partner and Chairman
José Luis graduated from Deusto in 1974, later obtaining an MBA in Real Estate at Madrid Technical College for Architecture (UPM) in 1989, and has broad experience in the real estate business.
Since then, he has taken on important responsible positions. In 2008, he decided to found PROEL Consultoría, of which he is currently Chairman.
Jesús Sáenz De Tejada Méndez
Founding Partner and Managing Director
Jesús graduated in Law from Complutense University (UCM), obtained a Master’s in Urban Planning from Francisco de Vitoria University (UFV) and an MBA Executive from Comillas Pontifical University ICADE. He has broad experience in the real estate business linked to Land and Urban planning. In 2008 he was one of the founding partners of marketing consultancy firm PROEL, becoming its Managing Director until the present.
Ramón Lledó Barcia
Head of Sales
With long-standing links to real estate consultancy, Ramón landed at Proel in 2010 to boost the Marketing and New-Build Department. He is currently Head of Sales.
Patricia Marcos Fuentes
Head of Business Development
Patricia graduated in International Business Administration and Management from CEU San Pablo University, finishing her studies at Boston University (BU), Boston.
With broad experience over 6 years in fast-moving consumer goods at the international marketing department of a well-known American multinational, in 2019 she took COAM’s Real Estate Development Programme. In 2020 she joined the PROEL team, where she is currently Head of Business Development.
Processes
We optimise our processes to offer a comprehensive service
Compliance
We have a Code of Ethics whose purpose is to establish a list of ethical principles, values and standards of conduct that must efficiently guide the actions of all the people who make up Proel.
Through this Code of Ethics, we demand compliance with the law, inexistence of corruption, withdrawal in cases of conflict of interest, health and safety at the workplace, job development, equality, no discrimination, transparency, professional secrecy, data protection, good use of resources, protection of the environment, control of financial information and proper use of information.
Prevention of Money Laundering
We have a procedure for the prevention of money laundering and the financing of terrorism.
Its purpose is to avoid the products and services we offer be used to launder money or finance terrorism, as well as to detect and assess situations of risk, and collaborate by providing the relevant information. Both training and process audits and roll-outs are carried out by specialised companies.
Data protection
We comply with the regulations regarding the General Data Protection Regulation, so we analyze the data we process.
The purpose for which we do it and the type of treatment operations that we carry out. Both the training and the auditing and implementation of processes are carried out by specialized companies.
CRM
For an efficient management of the commercial activity, Salesforce provides us with its technology, creating a customized CRM through which we register customer information for an optimal service.
We organise and process information in a way that allows us to improve interaction with our clients and, therefore, our results. At the same time, it allows us to obtain a large volume of information which will allow us to improve our future decision-making.
Our Customers
We build lasting relationships based on trust.
Offices and Branches
We are close to you so we can offer personalised attention
Residential Los Arces
- Pablo Neruda street, corner with Los Arces street
- 28922 (Alcorcón), Madrid
San Andrés Homes
- Maalako Arrabala Street, 33
- 20500 Arrasate, Gipuzkoa
Aires da Ponte
- Rua José Malvar Figueroa, 35
- 36002 Pontevedra
The Valley I y II
- Alto de la Camorcha Street, 2 Local
- 28770 Colmenar Viejo, Madrid
Arrate Homes
- Bidebarrieta street nº 6, under 4
- 20600 Eibar, Gipuzkoa
Atalia Urban
- Pachin de Melas Street, 45
- 33212 El Natahoyo-Gijón
Ribera Homes
- Artaza Street, 28
- 48940 Leioa, Vizcaya
Ronda 8
- Sanclemente street 15, main office 4
- 50001, Zaragoza
Oficinas centrales
- Alcala street 96, 5º Right
- 28009, Madrid.
Conde de Aranda
- Sanclemente street 15, main office 4
- 50001, Zaragoza
